Media skills

A professional camera mounted on a tripod in an indoor setting, positioned for filming or photography. The background is softly blurred, revealing several people and bright ceiling lights.

Senior leaders are often required to deliver complex messages that reassure the public and safeguard their organisation’s reputation through the media.

The NHS North West Leadership Academy media skills workshops are designed to equip leaders with the strategies, expertise, and tactics needed to communicate confidently with the media and broader public audiences.

Participants will explore real-world case studies and take part in practical media interview simulations, which include high-pressure roleplay.

Content for these workshops is tailored to reflect real local NHS challenges, relevant to participants’ roles and localities.

This workshop is suitable for those new to media interaction and experienced media spokespeople who require refresher training in anticipation of upcoming media interactions.

Workshops can be delivered to support individual executives or whole board development.

For enquiries, please contact: [email protected]