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SUMMARY:Collaborative Masterclass: Communicating a new narrative
DESCRIPTION:Navigate communication challenges with clarity and credibility\nThis virtual session explores how leaders across health\, social care\, and local authorities can transform the narrative surrounding public services\, and communicate with confidence across a range of settings. \nWe will focus on how to move away from crisis‑focused messaging towards a clearer\, more positive narrative that highlights the essential value and impact of health\, social care\, and local authority services in local communities. \nThis session will also support participants to deliver narratives to the public. We’ll explore how to prepare key messages\, hold your line under pressure\, adapt your delivery across channels and anticipate the media ripple so your words land as intended both in the moment and long after. The emphasis is on reading the room\, bridging back to the narrative\, pacing\, tone and voice\, so you’re credible in the public domain. \nObjectives: \n\nDefining your organisation’s narrative.\nHow to find and deploy positive messaging.\nHow to communicate you organisations narrative as a leader.\nDeal with communications challenges.\n\nGuest speakers will include Andy Downton\, Head of Media\, NHS Arden and Greater East Midlands\, NHS Midlands and Lancashire; and ​Alice Klein\, Director of Communications and Public Affairs at ADASS. \nBook your place
URL:https://nw.leadershipacademy.nhs.uk/event/collaborative-masterclass-communicating-a-new-narrative/
LOCATION:Online
CATEGORIES:Collaborative Masterclass
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